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Why do our Facebook ad creatives burn out so fast?
Our CPA on Meta has doubled in the last quarter. Every time we launch a new creative, performance is great for a week and then it tanks. How do agencies handle this?
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Tech Entrepreneurs Ireland
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Creative fatigue is one of the biggest reasons Meta campaigns decline after an initial spike. Most agencies expect this and build a testing system instead of relying on a few winning ads. They continuously rotate creatives, test different hooks, audiences, formats, and offers while monitoring frequency and engagement to spot fatigue early. They also review landing pages and conversion tracking because rising CPA isn't always caused by the ads themselves. Consistent creative production combined with structured testing usually delivers more stable results over time. If you're evaluating agencies, have a look at https://aimers.io/services/linkedin-ads-agency
to see how they approach paid media strategy and ongoing campaign optimization.