Creating products that customers love is challenging—most new products fail. The Lean Product Playbook offers a clear, step-by-step approach to improving your chances of success, making it an essential resource for startups and established companies alike.
While the Lean Startup movement has introduced valuable ideas, many teams struggle with implementation due to a lack of specific guidance. This book bridges that gap by introducing the Lean Product Process—a repeatable methodology for achieving product-market fit.
 
You'll learn how to:

✔ Identify your target customers and their unmet needs
✔ Develop a winning product strategy
✔ Define and prototype your Minimum Viable Product (MVP)
✔ Test and iterate to refine your product for success
 
Written by Lean product expert Dan Olsen, this book is built on real-world experience working with top companies like Facebook, Box, and Medallia. Whether you're an entrepreneur, product manager, designer, or developer, The Lean Product Playbook provides the hands-on guidance you need to build great products with confidence.