In today’s fast-changing world, simply building great products isn’t enough. To truly succeed, companies must create entirely new market categories that redefine industries and eliminate outdated competitors.
Uber revolutionized personal transportation, replacing taxis. Salesforce pioneered cloud-based sales automation, overtaking traditional CRM systems. Airbnb, Tesla, and Netflix have all reshaped their industries by establishing and dominating new business categories.
Category is the new strategy.
To build a legendary company, you must simultaneously create and lead a legendary category. Without this, your business risks failure. Play Bigger provides a roadmap for entrepreneurs and established enterprises to define, develop, and rule their market category—becoming what the authors call a Category King.
Packed with real-world examples and insights, this book is a must-read for anyone looking to disrupt an industry and achieve lasting success.