In Measure What Matters, legendary venture capitalist John Doerr reveals the revolutionary goal-setting system known as Objectives and Key Results (OKRs) that has driven the success of industry giants like Google, Intel, Amazon, and Uber. This powerful framework transforms ambitious ideas into actionable strategies by clearly defining what to achieve (objectives) and how to achieve it (key results).
Doerr, who invested early in Google and introduced the OKR system to the company, shares firsthand insights and case studies demonstrating how OKRs have fueled exponential growth, enhanced focus, and driven alignment across organizations. Whether you're an entrepreneur, a business leader, or a team manager, this book provides practical guidance on setting and achieving audacious goals with precision and accountability.
With a foreword by Larry Page and insights from visionaries like Bono and Bill Gates, Measure What Matters equips readers with the tools to track progress, foster innovation, and achieve extraordinary results in any organization.