The traditional “reduce, reuse, recycle” model has shaped manufacturing since the Industrial Revolution, but what if we moved beyond simply minimizing waste? Cradle to Cradle challenges this outdated approach, arguing that waste shouldn't exist at all. Authors McDonough and Braungart present a groundbreaking vision where products are designed for continuous cycles of reuse and regeneration—creating value instead of waste. Through real-world examples, from sustainable carpets to eco-friendly corporate campuses, they offer a practical, transformative blueprint for reimagining the way we make things.