Why do we struggle with everyday objects like shower controls, remote controls, or even doors? According to cognitive scientist Don Norman, the problem isn't our intelligence—it's poor design. Originally published in 1988, The Design of Everyday Things revolutionized the way we think about usability and functionality in the products around us.
This fully revised edition brings Norman's timeless insights into the modern era, addressing how evolving technologies continue to challenge our interactions with design. He argues that intuitive design should prioritize human psychology and user needs, not just aesthetics.
In this essential guide, readers will learn:
The fundamental principles of user-centered design.
How to identify and fix common usability issues.
Why well-designed products satisfy users while poorly designed ones frustrate.
Whether you're a designer, engineer, entrepreneur, or simply someone who interacts with the modern world, The Design of Everyday Things is an essential read to understand how design shapes our experiences—and how to make it better.