In 1962, with just $50 in his pocket, Phil Knight set out on a bold mission: to bring high-quality, low-cost athletic shoes from Japan to the U.S. market. What started as a small venture selling shoes from the trunk of his Plymouth turned into a global powerhouse—Nike, a brand now recognized worldwide, generating over $30 billion in annual sales.
In Shoe Dog, for the first time, Knight pulls back the curtain on his journey from a young entrepreneur with a dream to the founder of one of the most iconic brands in history. With candor and wit, he shares the defining moments that shaped Nike’s early days—battling financial setbacks, taking bold risks, and fostering a team of dedicated partners who shared his passion for innovation and the spirit of sport.
This memoir is more than just a business success story; it's a powerful lesson in perseverance, leadership, and the relentless pursuit of excellence. Packed with humor, hard-earned wisdom, and practical insights, Shoe Dog offers an inside look into the challenges and triumphs of building a brand from scratch and leaving an enduring legacy.
Whether you're an entrepreneur, athlete, or dreamer, Shoe Dog will inspire you to chase your vision, embrace challenges, and just do it.