💡 Why Some Ideas Survive and Others Die
🏆 A Must-Read for Communicators, Marketers & Leaders
✔ By Chip & Dan Heath, authors of Switch & The Power of Moments
✔ Reveals the psychology behind memorable ideas
🔹 Key Idea:
Some ideas stick, while others fade. Why? The Heath brothers break down the science of persuasion and storytelling, explaining why we remember urban legends, gripping news stories, and viral ideas—and how you can apply the same techniques to make your own messages unforgettable.
📖 What You’ll Learn:
✅ Why "Velcro Theory of Memory" helps ideas stick
✅ How to use curiosity gaps to keep people engaged
✅ The power of simple yet profound storytelling
✅ Real-life success stories—marketing, journalism, Hollywood & more
💡 Who Should Read This?
✔ Marketers & Advertisers 📢
✔ Public Speakers & Writers ✍️
✔ Entrepreneurs & Business Leaders 🚀
✔ Anyone Who Wants to Communicate Better 💬
🔑 Master the art of making ideas unforgettable!