Why do some products captivate users while others fade into obscurity? In Hooked, Nir Eyal presents the Hook Model, a four-step process that successful companies use to create products that form lasting habits—bringing users back again and again without relying on costly advertising.
Through real-world examples from companies like Twitter, Instagram, and Pinterest, Eyal provides a practical guide for product managers, designers, marketers, and entrepreneurs looking to build products people can’t put down.
In this insightful book, readers will learn:
The science behind why we get hooked on certain products.
How to create habit-forming user experiences.
Actionable strategies for building products that drive customer engagement and retention.
Packed with behavioral psychology insights and actionable techniques, Hooked is a must-read for anyone seeking to understand the mechanisms behind successful, addictive products—and how to leverage them ethically to create positive habits.