📖 Hit Makers: The Science of Popularity in an Age of Distraction – By Derek Thompson
🎯 Why Do Some Ideas, Songs, and Products Become Phenomenons While Others Flop?
Ever wonder why some things skyrocket to fame while others fade into obscurity? Atlantic senior editor Derek Thompson uncovers the hidden forces behind cultural hits—from psychology and economics to influencers and timing.
💡 Key Insights:
✔️ "Going viral" is a myth – Success isn't random; it's about networks, timing, and familiarity.
✔️ People love “familiar surprises” – A hit blends the new with the recognizable.
✔️ The audience of your audience matters most – Hits spread through trusted networks, not just early adopters.
✔️ Powerful gatekeepers shape culture – From Disney to Facebook, major players dictate what we see.
✔️ Luck meets preparation – Even the biggest hits were one break away from failure.
🎬 What You’ll Learn:
🔹 Why Hollywood thrives on sequels, reboots & adaptations
🔹 How Taylor Swift, ESPN, and The Weeknd mastered engagement
🔹 The surprising link between Barack Obama’s speeches & songwriting
🔹 How 1991 shaped modern pop music & 1932 defined Hollywood’s business model
✨ Perfect for marketers, creators, and entrepreneurs who want to crack the code of what makes something popular!
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