Why do some products, ideas, and content spread like wildfire while others struggle to gain attention? In Contagious, Jonah Berger, a marketing professor at the Wharton School, explores the science behind why things go viral and how word-of-mouth influences our decisions more than we realize.
Drawing from cutting-edge research and real-world examples, Berger uncovers the six key principles that make ideas contagious—whether you're selling a product, running a campaign, or trying to create buzz around a cause.
In this insightful book, you'll discover:
Why people share content and what makes them engage.
How to craft messages that stick and spread.
Strategies to turn customers into advocates without a massive marketing budget.
From viral YouTube videos to bestselling books, Contagious offers actionable insights for businesses, marketers, and anyone looking to make their ideas catch on.